How to Optimize your Video Post
There was a time when the only people who had a care in the world about the internet were kids. It was a wonderful way to stay connected with their peers even when all of them were already home.
One more thing is that kids often use the internet when they need to conduct research about something. But apart from that, the internet served no other purpose.
But it did not really take long before people finally opened their eyes to the underlying purpose of the internet. Nowadays, the internet is already a tool for effective online marketing.
One of the best ways to market your product or service online is through video blog posts. Most people go with blog posts. While this is still also one of the best methods you can ever find, when you settle for videos, you actually have more edge.
One of the reasons is that people are naturally more inclined to watch videos than they are to read blog posts.
Let us face it. Not everyone likes reading (this is one of the reasons why you need to be clever and witty when writing blog posts). However, when we talk about videos, then no one would dare argue with that.
People will be more interested to watch a video than to read a whole blog post. But even so, there are still things that you need to do if you want to boost your video post.
When we talk about digital marketing, whatever kind of content you want to send out to your audience, it needs to be optimized. Otherwise, it will bear little to no results.
Let us go back to the main topic. Here are the things you need to do so you can optimize your video posts.
Focus On Mobile Optimization
You need to think about your customers. One thing about them is that they are fonder of using their phone than they are of computers or laptops.
With that, the last thing you want to happen is for them to have the worst mobile video experience of their entire life.
By optimizing the app for mobile use, your audience will be able to watch your videos with ease.
Okay, I admit it. Thumbnails are not the most significant things when it comes to SEO. But the last thing you want to happen is if no one clicks on your video.
With that, it becomes part of your optimization tactics to make sure that your thumbnails are eye-catching.
Sure, people love videos, but that doesn’t mean that just because they saw a video they are automatically going to want to click on it. If you want people to view your videos, then there has to be something attractive in your thumbnail.
Upload To Multiple Platforms
If you are opting for more views and traffics or conversions, then you need to learn to use different platforms.
It is good to upload in one platform, but if that is good enough, then imagine how the odds will be in your favor if you place it on multiple platforms.
Maybe one video should be on YouTube, while another one on Facebook, and yet another one on your landing page. This is an effective way to increase conversions.